I Love Kraft. There - I said it. I just LOVE it. Though many applications of this beautiful eco-friendly cardstock lean more towards the shabby chic style of invitations, I personally prefer it when it is just stripped back and simple. No frills, just Kraft. And ink - it would be silly not to have ink.
This design celebrates Nature - it's beauty; it's simplicity; it's texture. When printing onto Kraft cardstock, the finished product feels earthy, rough. But with the crisp clean lines of this fir tree graphic, a modern tone is achieved.
Also - some may think the "Stag" trend belongs in 2013, but I still think this trend's got legs...
